Advertising Headlines

12/07/2017

The duopoly will capture almost all advertising growth in 2018

Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.

12/04/2017

Online bank uses newspaper ads to reach digital blockers

Blocking ads isn’t new, but the rapid rise of browser-based ad-blockers caught many advertisers and publishers by surprise. Now some interesting solutions are beginning to emerge that use analog media.

11/21/2017

How print ads influence Black Friday shopping

Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect to save — and spend — with help from the ads they find in their holiday newspapers.

11/21/2017

Best Buy, Wal-Mart show how to use bricks-and-mortar in digital world

Walmart posted a 2.7% increase in Q3 same-store sales for its namesake US business, its best performance in more than eight years, but don’t just credit the retail giant’s fast-expanding online operations: the unit's online sales rose 50%, but contributed less than one-third of the total comparable sales growth.

11/20/2017

Senators call for new rules for invasive online political ads

Fifteen Democratic senators are asking the Federal Election Commission to ensure that online political ads carry disclaimers stating who paid for them.

11/16/2017

Traditional advertising isn’t dead, still most trusted format

Although new avenues for both media and marketing are growing at a rapid pace, traditional media is still going strong. And that means — contrary to popular opinion — traditional advertising methods are still kicking too.

11/16/2017

A rant for print: Newspapers must do better job telling their story

After reading the third-quarter earnings reports for the largest U.S. newspaper publishers, well, I just feel like ranting. The topic the wheel has landed on for me is “Print Newspaper Advertising Declines.”

11/07/2017

A number of Ohio Kmart stores set to close

The cost-cutting strategy continues at Sears with another 63 stores targeted for closure early next year.

11/06/2017

Get ready for targeted ads on digital TV

Online ads trying to sell us things we previously searched for are already the norm. But the advent of digital TV means our buying habits could soon influence the ads we see between our favorite television shows too.

11/06/2017

Facebook is giving just a peek behind its advertising curtain

On Wednesday, Mark Zuckerberg proclaimed himself "dead serious" about improving the safety and integrity of Facebook Inc., to avoid a repeat of foreign powers spreading misinformation across his digital hangouts.

11/02/2017

Good reasons why print advertising remains relevant

Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and in print publications.

11/01/2017

Sen. Brown, 14 others ask leadership to preserve advertising tax deduction

A bipartisan letter to Senate Majority Leader MITCH MCCONNELL (R-KY) and Minority Leader CHUCK SCHUMER (D-NY) from fifteen Senators asks the leaders to preserve the current deductibility of advertising expenses in the Senate's move towards revisions in the tax code.

10/27/2017

Peter Wagner's 'Get Real' column: Two high volume sales ideas for any month

With the loss of many traditional local retail businesses, newspaper ad sales have shifted strongly to community support pages or promotions.

10/26/2017

The advertising industry has been living a digital lie

Advertisers have fallen in love with the fantasy of buying ads aimed at exactly the right people on the web's "long tail." But that's not really how people consume media. Most people don't spend time on thousands of websites.

10/26/2017

Walgreens to shutter 600 stores as part of Rite Aid deal

Walgreens plans to close about 600 drugstores as it completes a $4.38 billion deal to buy nearly 2,000 from rival Rite Aid.

10/26/2017

Use of ad blockers up substantially on U.S. sites

U.S. publishers are losing more than $15.8 billion in revenue this year because of ad blocking, according to a new report from OnAudience.com, which is a part of Poland-based Cloud Technologies S.A.

10/25/2017

News Media Alliance calls on Google, Facebook to take responsibility for political ads

News Media Alliance President and CEO David Chavern today called upon online content distribution platforms – specifically Google and Facebook – “to make the same commitments as publishers and modernize their platforms to help stem the flow of misinformation—a problem that is largely of their own making.”

10/20/2017

The problem with programmatic … and finding the right digital tools

If you’re doing marketing, more than likely, you’ve probably heard of programmatic advertising.

09/29/2017

Peter Wagner's 'Get Real' column: Use more SALT to sell more ads

I've coined a number of maxims over the years to keep our Iowa Information sales team pointed down the road to success.

09/25/2017

Nearly half of millennials and Gen-X watch zero on traditional TV platforms

Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a new study by Omnicom Media Group agency Hearts & Science.

09/25/2017

Senate bill would make online political ads more transparent

Legislation floated by two Democratic senators would enhance transparency for online political ads, requiring social media companies like Facebook and Twitter to keep a public file of election ads and communications.

09/25/2017

LL Bean made a newspaper ad you can only read outdoors

Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors.

09/22/2017

IOS 11 changes help news consumers, make it harder for advertisers

Apple’s new iOS 11 operating system, set for release today, will lead to several changes in how readers consume news, be it through podcasts, Apple News, or the Web. It also brings tweaks to privacy and advertising guidelines that have implications for the news business.

09/19/2017

Google and Facebook tighten grip on US digital ad market

It’s no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer’s latest digital ad spending forecast.

09/15/2017

Facebook enabled advertisers to reach ‘Jew haters’

After being contacted by ProPublica, Facebook removed several anti-Semitic ad categories and promised to improve monitoring.