Advertising Headlines


Amazon moving harder, faster into advertising space

Amazon’s focus on advertising is picking up steam. One sign: In the last few months, agency media buyers say they now hear from the company at least twice as often as they did last year.


Mather issues report on reducing circulation churn

Print publications across the industry are experiencing declining circulation volumes.


The moment of truth has come for digital advertising’s transparency problem

The lack of transparency in the world of online media—which has led some to describe today’s content landscape as the “Wild Wild West”—has long been an elephant in the room. But for brand marketers, 2018 is the year that it becomes the focal point of conversation.


API releases comprehensive study on what drives readers to subscribe

Funding for the news industry is going through an epochal change, the implications of which cannot be overstated. In the future, virtually all signals suggest less of the revenue will come from advertising and more from consumers paying for news.


No one really has any idea how many eyeballs are watching TV shows

We're currently in the era of 'peak TV' - with 500 or more scripted series being produced — but nobody seems to have a good handle on how many people are actually watching them.


Amazon’s ad business grew 60 percent this quarter

In its fourth-quarter earnings today, Amazon reported that “other” revenue, which mostly means advertising, plus its co-branded credit card agreements, increased to $1.7 billion in the fourth quarter. That’s 60 percent growth year over year.


Google: Slow page loading will lower your mobile search rankings

Starting in July, Google will include page speed among the factors that determine mobile search optimisation and by extension, page ranking in search results.


NMA issues advisory on marijuana advertising

Legal medical marijuana looms in Ohio. Meanwhile, Attorney General Jeff Sessions has signaled a crackdown on federal marijuana laws. How does this affect the potential for advertisers to market marijuana availability in Ohio?


Nielsen study: 80% of households using circulars, other print marketing

According to a 2017 Nielsen Homescan study, about 80% of U.S. households still use circulars and other traditional, printed sources for product information.


Study: Consumers prefer print circulars to digital ones

When making grocery purchasing decisions, 80% of U.S. households use printed advertising circulars more than they do any digital sources of information, according to a Nielsen Homescan study reported by Food Navigator.


Here are the 4 stories we think will shape media and advertising in 2018

2017 was a year of intense disruption in the worlds of media and marketing. And if anything, it was all but a precursor to what lies ahead.


Amazon aims to snatch digital ad revenue from Google and Facebook

As Amazon becomes ever larger and expands into new lines of business, the Seattle e-commerce behemoth is turning its sights on the golden goose of two Silicon Valley rivals: digital advertising.


Six surprising facts about time spent with media

It is common knowledge that US consumers fill their waking hours with media usage. But how people split up their media time may surprise you. Here's some data drawn from eMarketer's latest estimates for time spent with media.


Peter Wagner's 'Get Real' column: What do we mean when we discuss 'classified'?

I admit I get confused when the conversation turns to the loss of “classified” advertising. Are we talking about those small 30 to 50-word reader ads or the more serious classified display?


Political ads on Facebook now need to say who paid for them

The Federal Election Commission determined that political ads with images or videos posted on Facebook now have to include disclaimers about who paid for them.


Newspaper groups invest in ‘Moonlighting’ to grow digital classifieds

Three major local newspaper groups — McClatchy, Gannett and tronc — are partnering with Moonlighting to build a new, mobile-first base for their job classifieds, which were a big revenue source in the print era but have been devastated by new-generation digital sites.


Digital advertising 2017: A year of reckoning in review

The year 2017 at once exposed many of the industry’s vulnerabilities and was a year in which groundwork for real progress was laid.


The duopoly will capture almost all advertising growth in 2018

Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.


Online bank uses newspaper ads to reach digital blockers

Blocking ads isn’t new, but the rapid rise of browser-based ad-blockers caught many advertisers and publishers by surprise. Now some interesting solutions are beginning to emerge that use analog media.


Peter Wagner's 'Get Real' column: Use more SALT to sell more ads

I've coined a number of maxims over the years to keep our Iowa Information sales team pointed down the road to success.


Facebook enabled advertisers to reach ‘Jew haters’

After being contacted by ProPublica, Facebook removed several anti-Semitic ad categories and promised to improve monitoring.