Advertising Headlines

07/30/2018

Justice Department investigating broadcast groups for collusion on ad sales

The Justice Department is investigating whether television station owners violated antitrust law in ways that inflated local television advertising prices, according to people familiar with the matter.

07/24/2018

Mobile coupons poised to surpass paper

New research indicates that a significant shift in the use of discount coupons is occurring.

07/24/2018

Largest pay TV providers continue to shed subscribers

The Leichtman Research Group found that the largest pay-TV providers in the U.S., representing about 95% of the market, lost about 305,000 net video subscribers in 1Q 2018, compared to a pro forma loss of about 515,000 subscribers in 1Q 2017.

07/19/2018

Study: Coupons still play key roles in purchase choices

Consumers are always on the lookout for a good deal.

07/16/2018

Marijuana ad complicates delivery of small Alaska newspaper

A small Alaska newspaper is scrambling to distribute papers after the U.S. Postal Service raised questions about a marijuana ad.

07/16/2018

Survey: More than 4 in 10 consumers view digital ads negatively

There is a growing disconnect between how consumers perceive the role of digital advertising and how the industry does.

07/12/2018

Competition for inventory driving digital ad rates higher

Ezoic's popular Ad Revenue Index highlights a record-breaking upward trend in digital ad rates since the start of the year.

07/12/2018

Print vs. digital: Four reasons why print still wins

“Print has proved to be more resilient than people thought,” says Mark Beare, director at Cape Town-based content marketing agency The Publishing Partnership.

07/03/2018

FEC weighing new rules for online political ads

The Federal Election Commission opened two days of hearings Wednesday to consider approaches to requiring sponsorship disclosures for online political advertising.

06/21/2018

Peter Wagner's 'Get Real' column: Support page sales for unique occasions such as June Dairy Month

I have to admit that I “borrowed” the basic idea for this “turn-on-a-dime” promotion from one of our printing customers that did a similar project for May Beef Month. But the beauty of this easy-to-sell package is it can be used to create increased revenue from just about any highly recognized national or local event.

06/20/2018

Why print still matters for many marketers

Whereas it’s true that magazine and newspaper publishing has taken a hit these past fifteen years, it would be wrongheaded to assume these forms of connecting with readers-–that is, consumers — would disappear altogether.

06/18/2018

Facebook sets new disclosure rules for targeted ads

Facebook is setting up new parameters meant to better inform you about targeted advertising.

06/07/2018

Newspapers diversify revenue streams through digitalization

The U.S. newspaper publishing industry is no longer restricted to print.

06/07/2018

Google stops accepting political ads in Washington State

Faced with a lawsuit by Washington state's top law enforcement official, Google has stopped accepting political ads in the state.

06/07/2018

Study: Negative political ads work; positive ads ineffective

While many may dread campaign season because of the bad energy associated with negative political advertising, a new study has found that such ads actually work.

06/05/2018

Annual Meeker presentation shows mobile future, print ad decline

Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, gave her annual Internet Trends report presentation at Recode's Code Conference yesterday, revealing more declines in print ad spending.

06/04/2018

Teens dumping Facebook for Youtube, Instagram, Snapchat

A Pew survey of teens and the ways they use technology finds that kids have largely ditched Facebook for the visually stimulating alternatives of Snapchat, YouTube and Instagram.

05/24/2018

Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines

As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers more accountable.

05/22/2018

Study: Ads performer better when displayed in trusted media

You might’ve guessed that ad campaigns perform better when they’re viewed in a high quality and trusted editorial environment. Now new research backs that up.

05/16/2018

Digital ad market soars but Facebook, Google get 90% of growth

The global digital advertising market grew 21% to $88 billion in 2017, according to the IAB Internet Advertising Revenue Report released Thursday and conducted by PwC.

05/11/2018

Mobile ad fraud rates double

Mobile ad fraud is worse than ever, new research suggests.

05/10/2018

Google to phase out old Adwords version by year end

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year.

05/02/2018

Digital advertising has neglected audiences. Now we’re paying the price

Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance continues to deteriorate.

04/26/2018

Facebook change continues to bring traffic drop to local news sites

When Facebook changed its algorithm earlier this year to focus on “meaningful” interactions, publishers across the board were hit hard. However, local news seemed particularly vulnerable to the alterations.

04/26/2018

SCS installs enterprise ad services and logistics technology at Times-Shamrock Creative Services (TSCS)

SCS is pleased to announce that Times-Shamrock Creative Services (TSCS), of Scranton, PA, has replaced its legacy ad tracking system with SCS/Track. The project went live on March 19, 2018 with nearly 400 users nationwide.

04/24/2018

Why it's so hard to market marijuana

The marijuana industry is booming, but it's hard for pot growers and sellers to advertise and promote their products.

04/24/2018

How to fight ad fraud in digital advertising

A watershed moment exists in the digital marketing sphere that could mold the future of the industry for years to come.

04/10/2018

When it counts, Facebook buys newspaper ads

Facebook has nearly two billion users, and at the touch of a button it could deliver a message to every one of them.

04/09/2018

Rethinking display advertising

As media brands try to figure out their long-term monetization strategies, which may include paywalls, micropayments or alliances, many still heavily rely on display advertising, mainly programmatic.

04/06/2018

Google, Target issue first voice-activated coupon for Google Assistant

Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant.

04/06/2018

Facebook Marketplace now accepting paid ads

Facebook has opened up Marketplace to paid advertising for the first time. The program, which launched under the radar in January, has had no promotion other than a couple of “how to” pages in the Facebook Advertiser Help section of the site.

03/29/2018

Peter Wagner's 'Get Real' column: Grow your publication with consistent support pages

Yes, you read that right! Newspapers should never say they are selling signature pages. The description “signature page” doesn’t carry any feeling of value or purpose. The description “Community support page” presents an image of importance, local consensus and relationship.

03/28/2018

Is P&G down on digital advertising or just plain rational?

Procter & Gamble’s chief brand officer made headlines earlier this month when he announced the CPG giant had slashed its digital advertising budget by more than $200m in 2017. Marc Pritchard’s outspoken comments on digital are a refreshing reality check in an industry awash in hype.

03/28/2018

3 reasons why B2B digital advertising has reached the tipping point

Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018, up 13 percent from last year’s $4.07 billion. And when comparing this year’s forecast to 2013, B2B digital ad budgets will have grown by 111 percent in only five years.

03/28/2018

How to use contests to increase your ad revenue

Advertisers want to build relationships with your readers and have a way to market to them directly at a time when that person is most receptive to their offerings. The contest advertising campaign both encourages engagement with readers, and collects data from those readers.

03/23/2018

TV may have entered permanent ad recession

According to Magna, the U.S. TV advertising marketplace -- with the exception of local growth in election years -- is now in a permanent ad recession.

03/16/2018

Amazon moving harder, faster into advertising space

Amazon’s focus on advertising is picking up steam. One sign: In the last few months, agency media buyers say they now hear from the company at least twice as often as they did last year.

03/01/2018

Mather issues report on reducing circulation churn

Print publications across the industry are experiencing declining circulation volumes.

03/01/2018

The moment of truth has come for digital advertising’s transparency problem

The lack of transparency in the world of online media—which has led some to describe today’s content landscape as the “Wild Wild West”—has long been an elephant in the room. But for brand marketers, 2018 is the year that it becomes the focal point of conversation.

02/28/2018

API releases comprehensive study on what drives readers to subscribe

Funding for the news industry is going through an epochal change, the implications of which cannot be overstated. In the future, virtually all signals suggest less of the revenue will come from advertising and more from consumers paying for news.

02/14/2018

No one really has any idea how many eyeballs are watching TV shows

We're currently in the era of 'peak TV' - with 500 or more scripted series being produced — but nobody seems to have a good handle on how many people are actually watching them.

02/02/2018

Amazon’s ad business grew 60 percent this quarter

In its fourth-quarter earnings today, Amazon reported that “other” revenue, which mostly means advertising, plus its co-branded credit card agreements, increased to $1.7 billion in the fourth quarter. That’s 60 percent growth year over year.

02/02/2018

Google: Slow page loading will lower your mobile search rankings

Starting in July, Google will include page speed among the factors that determine mobile search optimisation and by extension, page ranking in search results.

09/29/2017

Peter Wagner's 'Get Real' column: Use more SALT to sell more ads

I've coined a number of maxims over the years to keep our Iowa Information sales team pointed down the road to success.

09/15/2017

Facebook enabled advertisers to reach ‘Jew haters’

After being contacted by ProPublica, Facebook removed several anti-Semitic ad categories and promised to improve monitoring.