Advertising Headlines

11/09/2018

Gas Station TV knows who you are and probably where you’re going

GSTV, the company that puts TVs (and ads) at gas station pumps in 200 markets nationwide, has upped its analytics in ways it says give advertisers a carload of data about who is pumping that gas and what they’re up to.

10/11/2018

Some advertisers are moving half of their search budget from Google to Amazon, say ad industry sources

Amazon's ad business is booming. Some advertisers are moving more than half of the budget they normally spend with Google search to Amazon ads instead, amounting to hundreds of millions of dollars, according to execs at multiple media agencies. Some of these execs requested anonymity as they are not authorized to discuss their clients' expenditures in public.

10/11/2018

Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018.

09/26/2018

Facebook allowed employers to exclude women from job ads, ACLU says

Facebook became embroiled in another controversy Tuesday, after the American Civil Liberties Union accused the company of giving employers a powerful tool to discriminate against women seeking work.

09/21/2018

USA Today, others are targeting ads to your mood

Lately, media companies, including The New York Times, ESPN and USA Today, have rolled out ad products that they say can match ads to people in certain moods.

09/13/2018

Facebook gives advertisers more info on where ads are running

As of Monday, all advertisers on Facebook will be able to see a full list of contextual placements where their ads might appear before a campaign starts and where they actually ran after a campaign ends.

09/13/2018

Gannett launches Localiq as one-stop digital advertising service

USA TODAY NETWORK, part of Gannett Co., is launching LOCALiQ, an end-to-end digital marketing and advertising service for clients, small and large, nationwide.

09/12/2018

Amazon sets its sights on digital ad market

Verizon doesn’t sell its mobile phones or wireless plans over Amazon. Nor does it offer Fios, its high-speed internet service. But Verizon does advertise on Amazon.

09/11/2018

Facebook eliminates thousands of targeting options

Facebook announced this morning it’s making a change to how its ad targeting system works in order to tackle the misuse of its platform to discriminate and exclude audiences based on factors like ethnicity and religion.

09/10/2018

Study examines how to adjust paywall to minimize ad revenue loss

Your readers most likely to subscribe also produce significant advertising revenue. Targeting digital subscription offers to the right people at the right time is important for maximizing total digital revenue.

08/31/2018

Print advertising remains relevant in ‘omnichannel journey’

Successful omnichannel marketing requires creating cohesive, seamless experiences. Although newer technologies, like augmented reality and personalized mobile marketing, have caused a buzz lately, it’s crucial not to overlook a customer engagement method that stands the test of time: print advertising.

08/31/2018

Twitter to begin labeling political ads but not news content

Twitter said Thursday that it would begin requiring some organizations that purchase political ads on topics such as abortion, health-care reform and immigration to disclose more information about themselves to users, part of the tech giant's attempt to thwart bad actors, including Russia, from spreading propaganda ahead of the 2018 election.

08/29/2018

Google Introduces 'ad strength' metric to measures relevance

The biggest issue surrounding responsive search ads, responsive display ads, and Universal App campaigns has been a lack of reporting metrics, not relevance. Some 91% of mobile users have bought or plan to buy something after seeing an ad they described as relevant, according to Google data.

08/16/2018

How tech publisher Future is getting 95 percent of its audience to consent to ad tracking

In order to nudge as much of its audience to consent under the General Data Protection Regulation, Future Publishing has been tweaking its messaging, user interface and consent-management platform since the end of May to get its opt-in to ad tracking rate up to 95 percent, according to the publisher.

08/14/2018

As states move to regulate digital political ads, confusion reigns

As lawmakers across the country move to regulate online advertising at the state level, strategists are increasingly concerned about the impact such laws will have on digital advertising campaigns.

08/09/2018

Five things to know about Amazon's fast-growing ad business

Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.”

07/30/2018

Justice Department investigating broadcast groups for collusion on ad sales

The Justice Department is investigating whether television station owners violated antitrust law in ways that inflated local television advertising prices, according to people familiar with the matter.

07/24/2018

Mobile coupons poised to surpass paper

New research indicates that a significant shift in the use of discount coupons is occurring.

07/24/2018

Largest pay TV providers continue to shed subscribers

The Leichtman Research Group found that the largest pay-TV providers in the U.S., representing about 95% of the market, lost about 305,000 net video subscribers in 1Q 2018, compared to a pro forma loss of about 515,000 subscribers in 1Q 2017.

07/19/2018

Study: Coupons still play key roles in purchase choices

Consumers are always on the lookout for a good deal.

07/16/2018

Marijuana ad complicates delivery of small Alaska newspaper

A small Alaska newspaper is scrambling to distribute papers after the U.S. Postal Service raised questions about a marijuana ad.

07/16/2018

Survey: More than 4 in 10 consumers view digital ads negatively

There is a growing disconnect between how consumers perceive the role of digital advertising and how the industry does.

07/12/2018

Competition for inventory driving digital ad rates higher

Ezoic's popular Ad Revenue Index highlights a record-breaking upward trend in digital ad rates since the start of the year.

07/12/2018

Print vs. digital: Four reasons why print still wins

“Print has proved to be more resilient than people thought,” says Mark Beare, director at Cape Town-based content marketing agency The Publishing Partnership.

07/03/2018

FEC weighing new rules for online political ads

The Federal Election Commission opened two days of hearings Wednesday to consider approaches to requiring sponsorship disclosures for online political advertising.

06/21/2018

Peter Wagner's 'Get Real' column: Support page sales for unique occasions such as June Dairy Month

I have to admit that I “borrowed” the basic idea for this “turn-on-a-dime” promotion from one of our printing customers that did a similar project for May Beef Month. But the beauty of this easy-to-sell package is it can be used to create increased revenue from just about any highly recognized national or local event.

06/20/2018

Why print still matters for many marketers

Whereas it’s true that magazine and newspaper publishing has taken a hit these past fifteen years, it would be wrongheaded to assume these forms of connecting with readers-–that is, consumers — would disappear altogether.

06/18/2018

Facebook sets new disclosure rules for targeted ads

Facebook is setting up new parameters meant to better inform you about targeted advertising.

06/07/2018

Newspapers diversify revenue streams through digitalization

The U.S. newspaper publishing industry is no longer restricted to print.

06/07/2018

Google stops accepting political ads in Washington State

Faced with a lawsuit by Washington state's top law enforcement official, Google has stopped accepting political ads in the state.

06/07/2018

Study: Negative political ads work; positive ads ineffective

While many may dread campaign season because of the bad energy associated with negative political advertising, a new study has found that such ads actually work.

06/05/2018

Annual Meeker presentation shows mobile future, print ad decline

Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, gave her annual Internet Trends report presentation at Recode's Code Conference yesterday, revealing more declines in print ad spending.

05/24/2018

Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines

As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers more accountable.

05/22/2018

Study: Ads performer better when displayed in trusted media

You might’ve guessed that ad campaigns perform better when they’re viewed in a high quality and trusted editorial environment. Now new research backs that up.

04/24/2018

Why it's so hard to market marijuana

The marijuana industry is booming, but it's hard for pot growers and sellers to advertise and promote their products.

02/02/2018

Google: Slow page loading will lower your mobile search rankings

Starting in July, Google will include page speed among the factors that determine mobile search optimisation and by extension, page ranking in search results.