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Competition for inventory driving digital ad rates higher

From MediaPost

Advertising industry experts predicted that investments in digital media would rise considerably in 2018, as advertisers pulled budgets away from radio, TV, and print in May and June, writes Erica Sweeney. But this trend may be even greater than originally projected, says the report. Ezoic's popular Ad Revenue Index highlights a record-breaking upward trend in digital ad rates since the start of the year.

Ezoic's head of marketing, Tyler Bishop, says “We are seeing a really opportune time for digital publishers… Ad rates are really in a prime spot for those that know how to capitalize on the increased competition in the marketplace. We see even more information internally that points to 2018 being a record-breaking time for digital advertising…"

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