Complete Story


Annual Meeker presentation shows mobile future, print ad decline

From Media Post

Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, gave her annual Internet Trends report presentation at Recode's Code Conference yesterday, revealing more declines in print ad spending.

The presentation, which had nearly 300 slides, curates data on what Meeker believes are the biggest trends in Internet usage and growth.

One part of her presentation compares time spent on media in the U.S. with ad spending. The categories of media are print, radio, TV, desktop and mobile.

This year, print received 4% of time spent on media (slide 96) and 9% of ad dollars, according to Nieman Lab. Print has been steady at 4% of media consumption since 2012.

Continue Reading>>

Printer-Friendly Version