Complete Story
03/28/2018
How to use contests to increase your ad revenue
I never win contests. I am not lucky, but I still try. I join StepBets and buy lottery tickets and tag my friends in every Instagram contest that shows up in my feed. And do I win? Almost never. But does that stop me from entering? No way! Because I could win. And that’s what contest ad campaigns are all about — that feeling of excitement and that drive to engage.
I spoke with Julie Foley and Liz Crider Huff, of Second Street, about how you can add these contests to your advertising mix to draw in readers — and big-time advertising revenue.
Advertisers want to build relationships with your readers and have a way to market to them directly at a time when that person is most receptive to their offerings. The contest advertising campaign both encourages engagement with readers, and collects data from those readers.
