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01/03/2018

Six surprising facts about time spent with media

From e-marketer

It is common knowledge that US consumers fill their waking hours with media usage. But how people split up their media time may surprise you. Here's some data drawn from eMarketer's latest estimates for time spent with media.

No. 1: US adults spend much more time with nondigital radio than they do with social networks.

There’s no shortage of buzz about social media. There’s next to none about radio. (If “buzz” and “radio” appear in the same sentence, somebody is probably complaining about static.)

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