Complete Story
11/16/2017
Traditional advertising isn’t dead, still most trusted format
Although new avenues for both media and marketing are growing at a rapid pace, traditional media is still going strong. And that means — contrary to popular opinion — traditional advertising methods are still kicking too.
Digital marketing certainly has its strengths, like its scalability and cost-effectiveness, but data shows people are growing increasingly dissatisfied with the marketing tactics being used these days. In fact, 81% of consumers say they’ve closed a browser or webpage because of a pop-up ad. Digital ads in general may be more tolerated than appreciated these days.
So where do you turn for effective marketing that doesn’t annoy your customers? The channels that have been there all along. If you’ve been ignoring traditional advertising, you’ve been making a mistake. Read on to learn why.
