Complete Story
10/26/2017
Use of ad blockers up substantially on U.S. sites
The increased use of ad-blocking technology is causing major problems for publishers and advertisers. The OnAudience.com report highlights advertisers’ missed opportunities in reaching their audiences and the need for advertisers to better focus on customer experience with relevant, contextual and meaningful content if they hope to convince customers to avoid ad blockers.
E-commerce is one industry feeling the impact of blocking, per the report as more than $600B of the $2,000B in global e-commerce volume is generated by users with ad blockers. The numbers suggest advertisers are unable to reach a significant portion of this potentially receptive group of consumers. In the U.S., e-commerce volume comes in at $595B, of which $155B is generated by users with ad blockers.
