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Print advertising remains relevant in ‘omnichannel journey’

From DMN

Successful omnichannel marketing requires creating cohesive, seamless experiences. Although newer technologies, like augmented reality and personalized mobile marketing, have caused a buzz lately, it’s crucial not to overlook a customer engagement method that stands the test of time: print advertising.

Print advertising could spur other kinds of interactions

According to a 2015 business communications survey from InfoTrends  35 percent of respondents linked print and digital media campaigns. Around 40 percent said they used three kinds of media as part of their marketing campaigns.

Many retailers use direct mail print advertising to encourage people to take action on a company website, or social media channels. For example, Birchbox, a subscription service that sends people monthly beauty samples, boosts its sales with a strong social media presence.

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