From The Tampa Bay Business Journal
A global investment firm has bought Cox Target Media, a direct marketing service firm in St. Petersburg that is the parent company of Valpak.
The buyer, Platinum Equity, did not disclose financial terms in a press release announcing the deal.
Cox Target Media, previously part of Cox Media Group, reaches more than 100 million consumers, primarily through Valpak "blue envelope" household mailers as well as Savings.com, an online digital coupon and promotional code company. Cox Target Media bought Savings.com in 2012.
Platinum Equity expects to develop a new brand name for Cox Target Media, but both Valpak and Savings.com will continue to operate under their own brand names. Valpak opened a new headquarters in St. Petersburg in 2015 and had about 310 employees in the 50,000-square-foot space at the time.