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Google to phase out old Adwords version by year end

From Search Engine Land

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year.

Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two.

Not all features and reports will be coming over from the old version, but Remarketing Lists for Search Ads and Google Analytics columns are now available, as is an update to the Keyword Planner that also uses Material Design.

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