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03/28/2018
3 reasons why B2B digital advertising has reached the tipping point
Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018, up 13 percent from last year’s $4.07 billion. And when comparing this year’s forecast to 2013, B2B digital ad budgets will have grown by 111 percent in only five years.
These numbers are important because they highlight how business-to-business marketing is quickly becoming a digital player’s game. B2B has officially reached its adapt-or-die scenario that consumer-facing brands have come to grips with in recent years.
Not totally convinced? Here’s another stat: Around 33 percent of the business customer’s journey to the point of purchase is happening online prior to an interaction with a salesperson, per eConsultancy.
So B2B has reached a tipping point, and here are three big reasons why:
