Complete Story
09/01/2017
Five ways you can monetize video on Facebook
From The Local Media Association
Video and Facebook: two of the biggest buzzwords in our industry, but also two of the more confounding. Local media leaders realize there’s ample opportunity in both, but are often left shrugging their shoulders when it comes to designing a strategy that combines the best of both and can be directly monetized.
But, it doesn’t have to be an enigma! Here are a five fresh, generally lightweight approaches to driving new revenue through video on Facebook, and without compromising the viewer’s experience. Some provide direct revenue streams, others are indirect or integrated into larger programs, but all are finding success with local media properties just like yours!
Facebook Live with Advertisers: Some local media – TV broadcasters in particular – are creating custom Facebook Live streams for advertisers, featuring their own talent and often on-site with the brand.
