09/18/2015

New 2015-16 political campaign ad available for download

From the Newspaper Association of America

As the 2016 political campaigning season heats up, NAA is providing members with a new political ad to run in your publications. The ad contains new data from the 2015 Nielsen Scarborough Research, which found that consistent with previous years, those who always vote in local elections are more likely to read the daily newspaper, whether in print, online, or on a mobile device. 

The ad demonstrates the value to candidates running for office of advertising in their local newspaper to connect with the loyal voting population. As this group of voters is also more likely to contribute to political organizations, according to Nielsen Scarborough, candidates that advertise in their local newspaper are achieving interaction with voters, as well as reaching a key funding source for their campaigns.

The ad is available for NAA members only* in full-page and quarter-page sizes for broadsheet. Click here to download the ads now.

Please contact Lindsey Loving, NAA Communications Manager, with any questions about the ads.

*Log-in required. Contact  Beth McNeill if you need your login information sent to you.