Complete Story
01/13/2017
Report: Video isn’t as popular with viewers as it is with advertisers
Video is now deemed essential for any media organization. But do consumers really like it as much as, say, advertisers?
A new report suggests not.
For sure, journalism had a huge moment in 2016.
In a few short months, Facebook launched a live video offering (and began paying publishers to use it), Snapchat expanded its advertising options, and several news organizations undertook ambitious forays into virtual reality.
The video goldrush became so intense that, in April, Gawker declared the dawn of the "post-writing web." As ad-blocking spread, media organizations hailed video ads as a possible remedy for the digital advertising slump.
That's all well and good. But the report from Parse.ly suggests it isn't as popular with viewers as it is with advertisers.
