Complete Story
08/23/2016
Google introduces new features to help small businesses advertise
Google introduced three new features for AdWords Express Wednesday to help small, local and first-time advertisers get online.
The features — Ad Scheduling, Map Actions, and Verified Calls for better call tracking — are intended to help companies reach a larger audience and understand how the ads impact their business.
Since nearly one-third of searches for local businesses in the United States come from consumers who want to make a purchase immediately, per Google, Ad Scheduling presents a simple way to make sure the ad only runs at times the business owner chooses.
Business owners may want to run the ads just during the store's hours of operation, for example.
